BMW GROUP

Site relaunch / 100 years rebranding

Bold, informative, highly functional. A responsive visual web experience.

On the occasion of the 100th anniversary of the bmw group we reworked the corporate Design for BMW Group online together with agency becc. The new interface is optimized for mobile accessibility, clarity and navigation. Together with a modern look and motion design elements it underlines the dynamic and orientation towards future of the BMW Group. It is also the new framework for the 100 years campaign.

Client

BMW Group, 2016
interone agency

My Role

UI / UX Design

Senior Art Direction

PANOPTICUM

We wanted to show the versatile aspects of BMW as an internationally operating company directly when you enter the homepage. Therefore we built the »Panopticum«. Its goal is to offer different target groups relevant content on all devices. With its picture orientated topic filter it is easy to get an overview about all aspects of the BMW Group.

INTERACTIVE EDITORIAL PAGES

Interactive elements encourage exploration of 100 years of history.
The editorial approach seamlessly blends the brand with storytelling in a magazine-style format. The site serves as a dynamic platform for the BMW Group, featuring dashboards, timelines, multimedia modules, and innovative brand components.