MILES & MORE

Experience vision APP

Our experience vision focuses on establishing the Miles & More app as the daily companion for people who travel the world. It’s designed to make benefits easy to understand, reduce mental load, and elevate personalization to a new level. Built with an international, interdisciplinary team, we aim to spark interest rather than assume it, celebrate member success, ensure full accessibility (WCAG compliant) and strengthen long-term loyalty.

Client

Miles & More, 2022 - 25
SYZYGY agency

My Role

HACKATHON

A three-day hackathon with three interdisciplinary teams from SYZYGY and Miles & More not only laid the foundation for bringing our app vision to life, it also helped us grow into one agile, collaborative team.

USER RESEARCH

Grounded in both qualitative and quantitative user research, we learned what users truly expect from the app. Early testing and continuous tracking revealed what resonates and what doesn’t. This evidence-based approach allowed us to prioritize feature development with confidence.

COCKPIT & INSTRUMENTS

Users lacked a central place to understand their status, activity, and the benefits available to them. Since relevant content changes based on status level and engagement (and many perks unlock only as users progress) we created the Cockpit to provide a constant, at-a-glance overview.

Multiple instruments within the Cockpit surface key data, highlight what’s currently counting, and act as a central hub for navigating all program benefits.

PERSONAL ASSISTANT

Another key insight from user research was that the Miles & More loyalty program often feels complex and overwhelming (especially for new members). To address this, we designed a proactive smart travel companion that enriches every step of the user journey and helps members make the most of the program. It offers clear insights, personalized recommendations, issue resolution, promotions, and tailored offers.

Thorsten Becker 
Creative Director at SYZYGY

"I've been fortunate enough to work with Christopher as a freelancer for nine years now – on a wide variety of projects and budgets. He consistently surprises us with fresh, innovative ideas that elevate our joint projects to a new level every time.

What makes working with him so special is his friendly yet professional approach. He's always a welcome presence with clients. Even in the most hectic situations, he remains calm and collected, and nothing can rattle him – at least, I've never experienced that in all these years!

In short: Christopher is a great addition to any project and any team."

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© Christopher Blum - 2026