BILLIE

Branding a fintec startup

Building a brand from scratch is a rare and exciting opportunity. Using my holistic approach with strategy, UX & UI, we began with a 2-day BIxD branding workshop to deeply understand the company and its products. I then created the full corporate design, from logo to product and marketing websites, ending with a flexible design system.

I also helped them build a pitch presentation which raised $100 Million.

Client

Billie, 2017 - 2021

My Role

OPTIMIZED PRODUCT PAGES

The color-coded, clearly structured product pages deliver engaging, easy-to-follow storytelling to help users quickly grasp each product’s unique value and features.

Dr. Matthias Knecht 
CEO at Billie

"Very strong Creative Director with an outstanding portfolio and strong people management skills. Christopher helped us to completely revamp our product design, website structure, creatives, user flows and even came up with the initial version of the Billie logo.

He is clearly able to handle large-scale, complex projects with multiple stakeholders as well as smaller, more focused projects concerning a specific product area or problem statement. Received stellar feedback from all my managers he worked with. I would definitely work with Christopher again in the future at any time."

PITCH DECK DESIGN

In 2021 I helped Billie with the storytelling and design of their pitch deck. The main principle is that the more data heavy a slide gets there are 2 ways of reading it. The main info is extracted as a management summary while all the data is right next to it in an easy to read graph.

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Let's collaborate and make great stuff.

© Christopher Blum - 2025